sergio

sandoná

photography

Colgate Rebuild

Toothpaste

 

Colgate is worldwide known for toothpaste as well. In this assignment, we needed to recreate 22 "Family moments" in totally different and real look situations. From playing at the beach, camping in the forest to birthday's celebrations. We manage to do so, and results are as follow.

The photographs were used in the TV advertising, as shown on the first photograph here.

Production: Fight Films

Advertising and Branding: Young and Rubicam​​